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Why You Absolutely, Positively Must Understand Your Blogging Audience
Did you know that? Financial difficulties Is it the leading cause of divorce for divorced men and women?
Do you know what the second leading cause of failed marriages is? This Lack of communication.
Why is it important to understand your blogging audience? Because both your financial situation and your relationship with your prospects are tightly and irrevocably linked.
Work hard to know what your audience expects from you and always think about it, and you’ll have fewer financial problems.
What does your audience want?
Running a blog is like a marriage. There are ups and downs. A lot of hard work is involved. Some days running your blog seems like the greatest thing in the world, while other times… well, not so much.
When you treat your blog like a marriage license, you can have more good times than bad. Once that license is signed (you start blogging), you’ve committed yourself to making sure your partner (your list, your blog followers and readers, your prospects) is happy.
How do you do this? You communicate a lot…do more listening than talking. Just as you would in an important personal relationship, ask your audience what they want, what needs they have, what problems need to be solved, and what solutions have eluded them.
If you don’t work to understand what your audience wants, you’ll never realize the incredible rewards a healthy relationship between you and your target audience can bring.
What’s going on in your market?
You must know your market very well.
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What is not currently being offered?
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What problems are people in your market, your target audience, having?
You may think that your online business can never succeed globally. However, when you develop a unique story, a unique slant, a different approach, or an “out-of-the-box” way to approach your marketplace, your business and brand can experience massive growth in a very short period of time.
Many bloggers choose their target market because of some big problem they’ve solved in their own lives. Everyone can relate to personal struggles. If you can show how your blog can solve a similar problem while sharing how you overcame it, members of your audience who can identify with your struggle will connect with you.
Anyone can slap up a blog or write an e-book on a topic they are interested in or know a lot about. You need to go one step further and make your blog unique or different.
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