When You Touch Me I Become A Hero Ideas Rule the World

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Ideas Rule the World

A very funny phrase, if you ask me. Going by Wikipedia’s definition; “An idea is a concept or abstraction formed and existing in the mind. The human ability to think ideas is related to reasoning, self-reflection, and the ability to acquire and apply intelligence. Further, ideas give rise to real concepts, or generalizations of the mind, which are any is the basis of any kind of knowledge, whether it is science or philosophy.”

So why do we say that they rule the world? “Everything you see and touch was an invisible idea until someone chose to bring it into existence.” – Richard Bach. Like a dream, an idea springs up in the mind, moves around in our brain until it is used or disappears naturally. The uniqueness and strength that sets any successful business or individual apart starts with the kind of ideas they come up with (usually influenced by their state of mind, environment and circumstances).

Having an idea isn’t enough, but it’s a good start. To build a business, you need to come up with an idea. Then once you are in business, you need more ideas for design, engineering, capacity building, marketing, creative problem solving, customer retention, etc. Day in and day out, you need to think and generate new creative ideas to survive. Ideas The rapid pace of change due to technological advancements and the current ease of new entrants into new markets leave no time for laziness in promoting and nurturing ideas. The success or failure of a business can depend on just one idea or timing.

Many companies are not short on new ideas, but they are short on ways to evaluate, prioritize, and implement those new ideas. For example, IBM existed when Dell took advantage of the Internet and started selling computers online. Dell Computers had “an idea” that IBM lacked, and by developing that single idea at the time, Dell made money and a strong brand name. Ideas don’t make you come out of your shell, they have the power to make you stand out creatively.

Find great ideas? Basically, the birth of ideas is invented by combining existing ideas (eg “car” and “kitchen,” = “mobile restaurant,”). Companies should enthusiastically welcome new ideas and suggestions. Given the right attention, an idea can become the hero of the town, the next great marketing campaign, or even the perfect incubator for your next innovative product or service.

There are many examples in history where great ideas were born and succeeded:

Finding a solution to a need led to the birth of the Crayola brand of crayons that began as a need for a child-friendly school tool. We can say that Alder’s concept of “branding” was adopted and succeeded, to improve the garment care (another laundry shop or yet another “glorified wash-man”) business. The famous Marks and Spencer wanted to stand out from other retail stores in the UK; Today, miles away at Tejusho* Market, an Igbo*-boy sells along the lines, “It’s original stuff, like Marks and Spencer.” Post It Notes were created from a series of “failed” experiments in an attempt to create a heavy adhesive. Adapting to change has helped Madonna (the world famous singer and business woman) keep a firm grip on her legions of fans. Despite all the critics surrounding her career, she has maintained her stage space in the entertainment industry for decades, incorporating the latest dance, music and trends into her own style. I remember banking in Nigeria was also very boring before Bond Bank (then)* and GTBank* changed the game with Alder Consulting. The lists go on and on.

To build a strong brand from a business or person you need to have a unique story to tell. Einsteins, Gates, Dangots*, Bruces*, Modelas*, were all made because, ideas rule the world!

(*Note: This article is written from the perspective and languages ​​of Nigeria.)

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