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A Very Profitable Alternative to Buying Expired Domains
In those days, which would be six or seven years ago, the practice of buying expired domain names was very popular. If a site built a lot of links and then the owner let the domain expire, many savvy marketers were snapping up the domain by the dozen (if not more).
These sellers will then either launch a new site using the old domain or point back to their main website. This was a very useful traffic generation strategy to reduce domain popularity. I personally was able to take advantage of this strategy and make a good profit for myself.
However, par with the course, all good things must come to an end. Google now claims that when an expired domain changes hands, all backlinks are reset and the domain’s PR is set back to zero. Of course there are still many marketers who swear that this strategy still works. I can tell you from my experience that if you buy expired domains for their SEO value, they will no longer be effective.
An alternative to this method is to purchase the domain before it expires. It’s usually more expensive, but Google is said not to ignore this practice. This means that the domain you buy will retain its backlinks and PR rank. You will then benefit from increased traffic and established page rank for this domain.
Buying an already established domain can be an effective way to get a big start in any niche. Some people may scoff at paying $1000 or more for an established domain, but when you consider the time and money required to build significant traffic and search engine rankings, many of these domains can be downright bargains.
Of course you need to do your due diligence before buying any domain. Make sure the SEO and traffic value of the site is commensurate with the price and that it is not associated with any bad neighborhoods. This can save you from many unexpected surprises in the future!
Thousands of sellers engage in this practice of buying established domains and reaping rewards every day. Why shouldn’t you be one of them?
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