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The 2 Most Common Mistakes When Writing With Keywords

It really raises my blood pressure. Carelessness has given SEO copywriting a bad reputation. How so? Because many people claim to know what they are doing. In effect, they move keywords into the copy without worrying about how the copy flows. Copy that feels mechanical or stiff is a sure sign of the hand of an amateur writer.

When you write SEO copy, you should take the time to find out what works and what doesn’t. Almost every amateur search engine copywriter has made a couple of mistakes. Let’s take a look at each one.

#1 – List

Let’s say you visit the home page of a website that sells beauty supplies. As you read the copy, you keep coming across: hair salon supplies, hair salon equipment, and professional manicure tables. The copy reads something like:

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The best selection of hair salon supplies, hair salon equipment and

Professional manicure tables on the Internet

When you’re shopping for hair salon supplies, hair salon equipment, and professional manicure tables, you need a dealer that offers great selection as well as great service. While purchasing hair salon supplies, hair salon equipment, and professional manicure tables can be an expensive undertaking, you also want a company that delivers the lowest prices.

Trust ABC Beauty Supply to bring you a wide selection of hair salon supplies, hair salon equipment and professional manicure tables in stock every day. Orders ship within 24 hours and – on orders over $100 for all hair salon supplies, hair salon equipment and professional manicure tables – shipping is completely free!

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Do you see how it flows (or doesn’t flow) every time you use all your keyphrases in a row? Once, of course. That’s fine. Even twice, depending on the length of your copy. But keeping all your key phrases in a list and using them every time you have the tiniest chance is too repetitive. What do you do instead?

Discuss each in its own section. Talk about the different types of hair salon supplies. See the reasons why your hair salon equipment is better than equipment sold by others. Or even list the features and benefits of the line of manicure tables you offer.

#2 – Substituting keywords for general terms

This technique (like the one above) is great if you use it in moderation. However, replacing every instance of a generic term with a key phrase will make your copy look completely silly. Let’s look at an example of a web design site.

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New Orleans Web Design

Our New Orleans web design firm provides a high level of creativity to businesses located in the general area. Our New Orleans web design styles are never built from templates. Every New Orleans web design is a custom creation just for your site.

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If you walk into a web design company’s office and the employees start talking like they’re writing copy, you’d probably think they’re on drugs! So why in the world would you write your site’s copy this way? The reason is that most hobbyists mistakenly think that they cannot write for search engines and site visitors. I’m happy to say they’re wrong! You can definitely write for both with great success.

Try this:

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Progressive, creative, energetic. Those are phrases that best describe many online businesses in New Orleans. A web design for your organization should match your style. Never created from templates, the site designs you receive will truly reflect your corporate personality. Because we only work with companies based in or near New Orleans, Web Designs maintains that great simple experience.

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did you see A phrase is broken up using punctuation marks. This won’t hurt your rankings one bit, but it will make your copy look much better.

These are not all mistakes. I wish it was! But most mistakes made by amateur writers can be corrected with a simple test. Read aloud. If the copy sounds ridiculous to you when you read it out loud, it will sound just as ridiculous to the site visitor.

Take your time. Before you start creating content for your (or your client’s) pages, learn the ins and outs of SEO copywriting. Then you can be sure that your copy will convert better while contributing to your higher rankings.

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