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Music Licensing – What, How and Why It’s Important for Your Business
Music licensing usually refers to ‘royalty free music’ or ‘production music’. This is music that is written and produced for the sole purpose of being used in another project. Anyone can then license this music for use in their projects for a fee.
What about commercial music?
Commercial music, for example written and performed by artists such as Adele, M83 and U2, may not be used for any purpose other than personal/private performance. When you buy a CD or download an MP3, it’s specifically stated that you can’t do anything unless you listen to that song or music track yourself. Any commercial use is prohibited, even playing on the radio to customers in a hair salon.
Playing commercial music in front of the public requires a public performance licensed by that country’s appropriate performance rights body. In the UK it could be PRS or PPL. In the US/Canada, it might be BMI or ASCAP. These organizations arrange fees to the business owner based on the size of their business/location. This can be expensive, and time consuming to play radio to your customers on your premises, but allows the business to play radio to its customers without legal issues.
This is not a suitable solution for video production and film production, as the use and purpose of music are not the same. Many video production companies produce content for clients, they need background music for their video/film that is cleaned for their purpose. When licensing commercial music, arranging such licensing for online, public performance, in-store and mass distribution quickly becomes expensive and complex.
Royalty-free music licensing offers a simple and cost-effective solution for clients to obtain well-produced music with all necessary rights in an affordable, transparent license.
Who needs a music license?
Anyone creating digital content with the intention of publishing it online or publicly. It really is that simple. You cannot legally use music that you have not written yourself or licensed from a music library.
What about ‘home movies’ and ‘personal projects’?
The same rules apply to home movies and personal projects, but it is possible to use commercial music in this type of content because it is not produced for profit or commercially produced on behalf of a client. However, when this content is published on social platforms like Facebook and YouTube, you may find your video blocked in certain countries or deleted altogether. This is because commercial artists and record labels have an agreement that monitors the use of their content on these platforms and can enforce accordingly. However, there are many commercial artists and record labels that allow their music to be used in exchange for advertising. Advertising will be attached to your content in exchange for permission to use their music tracks as a pre-roll, overlay or half-time break during the video. If you are creating something personal ‘for fun’ then this shouldn’t be a problem.
Risks of using commercial music in commercial videos
A client may want the latest chart hit in their video because it resonates with their target audience or because they feel it represents their brand. However, as mentioned earlier this account may be blocked or deleted immediately with further consequences such as suspension. If the video is not blocked or deleted, it will be served with ads.
This is the last thing you want for your clients. You’ve created a video promoting their new product, and before the video even starts, viewers are being shown ads for competing brands and products. This reduces the potential of the video and the brand.
Why license royalty free music?
There are three main reasons why licensing music properly is so important.
1. You’re using music that won’t be subject to copyright claims, blocks or deletions when published online. This means you can deliver your end-product to your client without fear of any music-related issues.
2. You can monetize the content you create. If you’re creating content for your own online channel on YouTube, you’ll no doubt be entered into a partner program to earn money from ads that appear on your videos. If the music is not licensed then you cannot make money from these ads, as it will go directly to the artist/producer of the music. Pay for music licenses, earn money from those music licenses. easy
3. Create an identity for your video. Whether you are producing something on behalf of a client or on your own behalf. If you’re using a hugely popular, well-known commercial music track, viewers will like that song more than your content. However, if you create really good video content and license the perfect music track that no one has heard before, you are offering a completely unique audio/visual package that is new and fresh.
What about free music?
If you search for it, you’ll find music available to use for free. But ask yourself, why is it free?
Free in exchange for ads and revenue.
Producers will allow you to use their music in exchange for online ad-earnings through YouTube and Facebook, and you won’t know it until you publish it and find out, ads will be shown alongside your video, all earned by the artist.
Poor quality sample
The free music track you’re using may be a low-quality sample of something the artist is trying to sell. It can be a low 128kbs MP3 that looks decent, but when played against higher quality content, is quiet, muted and generally not as good. When licensed from a music library, it should be available as standard in broadcast quality WAV or 320kbps MP3.
Who else is using it?
You’re not the only one looking for free music. People who create content for purely personal projects don’t have the budget for music licensing, so they want something free. If you’re creating a project for a paying client, will they be happy with you using free music tracks like everyone else? If it’s free, more people will use it.
Clearance and assurance
Anyone can upload music tracks online. There is no inspection, quality control or legal assurance. Any blog or digital content platform can host music tracks for others to share. So, how do you know that the provider has the rights to provide you with ‘free music tracks’ when you download them? When you license music tracks from a professionally curated library, you can be sure that each music track has been reviewed, contracted, and legally published for you to license and use.
Why pay for music?
There are thousands of music tracks online. What is the difference between ‘Track A’ and ‘Track B’? As a video producer/filmmaker, ask yourself this question: “There are thousands of video cameras available. iPhones can shoot 4K video and you can plug a microphone into it. Why should a company hire me to shoot their videos”?
When you license music from a reputable library, you are paying for the expertise of writing and composing the music track. From beginning, middle and end. Quality of equipment used. Production of dynamic audio, builds and crescendos. Post production mastering and editing so that a 3 minute piece can be condensed into a short 30 second edit without losing any of the magic of the music track.
The difference you get when someone shoots a corporate video on their iPhone compared to someone shooting the same video with a professional camera, lighting and staging is painfully obvious. It is no different when it comes to music or photography. There is technology, knowledge skills and the ability to combine them to achieve high quality results.
What can I do with licensed music?
Whatever you want. Music can be licensed for limited use or for global distribution, mass production and broadcasting. You can license music for a specific purpose and modify it at any time to meet any additional requirements.
Royalty-free music licensing is the most cost-effective and practical solution for using music in your commercial projects. Typical online distribution is a one-time license fee per track for lifetime use.
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