The 1975 I Like It When You Sleep Why Does Buying a "Green" Mattress Cost So Much Green?

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Why Does Buying a "Green" Mattress Cost So Much Green?

OK, you’ve heard the stories and seen enough testimonials online to convince you that you need to “green” your bedroom sleeping arrangements. There are many toxins in the air, and many of them are coming from your chemical-filled mattresses and pillows. Get out with the nasty stuff and with the new “Eco Friendly” green mattress.

After a few hours and a few days of online research, one type of mattress grows to be the cream of the crop. Again and again people rave about their new latex foam mattress. Comfortable, durable, no harsh chemicals or odors etc. Looks like the perfect bed until the price tag is revealed. Why does it cost so much to “go green”? The answer is simple, green is good business these days. Yes, you see these new specialty stores everywhere. It’s all natural and organic, and bring your America Express card and we’ll happily do without your overpriced purchases. I’m sick of it!

As a mattress maker for over 30 years, I’ve seen it all. First the waterbed, then the pillow-top, then the air bed and now the memory foam. I don’t blame my industry for trying to reinvent itself every decade, you either evolve or you move. That brings us to the newest invention, the “green” mattress. Usually all natural Talalay latex or a similar version of Dunlop latex foam is included. Certified organic cotton covers with USDA certified organic latex are also now available at Doc. Imagine how much these mattresses will cost you.

Did you know that latex foam mattresses were very popular in the 60’s and early 70’s and many of these mattresses are still used today? That’s right and then poof, it was gone. They largely disappeared from the American market after a massive fire destroyed the one and only supplier of latex mattress cores in 1975. Latex re-emerged like a phoenix from the ashes in the late 90s when Latex International established a factory in Connecticut. So why did it take 10 years for these beds to once again become mainstream in mattress showrooms across the state?

Latex mattresses are bad for business because of their durability. Come to think of it, isn’t the planned obsolescence of pillow top style mattresses much better for business? Major mattress manufacturers certainly think so. We also saw this in the car industry when GM recalled all of their EV1 electric cars in the 90s due to lack of maintenance or repair work. Well we can’t stop progress or the information super highway.

When companies started selling latex foam mattresses online in 1998, it was a very slow process because most baby boomers had never heard of such a thing as a latex mattress, eventually disappearing for the most part in 1975. Mattress companies persisted in offering these excellent foam beds to the general public and slowly but surely began to regain popularity. You still can’t find them in most mattress showrooms, but you can buy them online. Once word got out about the return of these great latex beds, people started asking for them at local mattress showrooms. Major manufacturers were reluctant to bring them back but with enough public pressure they had no choice but to join the parade.

Over the last 10 years I have seen a steady increase in demand for all natural latex mattresses, but the ridiculous prices charged by the major manufacturers bothers me. The reason is obvious, one and you’re done. Customers will not come back every five years as before. So let’s just charge double to make up for it. Yes, that’s the ticket. That’s enough too. The internet has arrived and for those of you who take your time, study the facts, compare apples to apples, some of us will offer these great “green” latex foam mattresses at honest prices. One and done, of course. But I’m sure you have friends and relatives who would love these all natural Talalay or Dunlop latex foam mattresses at a price you can afford.

So there you have it, why going “green” can be so expensive, at least when buying a new mattress. A lot of “green” to yourself.

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