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Seven Secret Weapons to Getting Reviews on Google Places, Yelp, and Other Business Review Sites
Amazon’s business model was a huge game changer for selling books and now products. This approach was completely innovative on many levels, but perhaps the most notable was the inclusion of reviews from rank amateurs into the mix. If you’re like me, you’ve made decisions to buy or not buy certain items on Amazon, based solely on these reviews from average citizens.
Statistics show this. The mere existence of a review doubles the likelihood of some form of action. Positive reviews play a major role in purchasing decisions. And we all know how devastating a major negative review can be.
Over the years, amateur reviews have become a huge factor in the business of local search engine marketing for small companies. Reviews are driving SMB’s ranking in Google Places, the most critical advertising site on the Internet today. Yelp reviews are so critical that local business owners have sued Yelp for their methods of “choosing” which reviews are shown and which are filtered out.
Shockingly, with all this emphasis on reviews, more than half of the listings on Google Places show no reviews at all. Many companies are showing negative reviews on Yelp or Google Places even though it is possible to get a response. There are definitely owners who are internet challenged or too busy to take advantage of this form of free advertising. On the other hand, there may be many owners who are too timid or humble to ask. Unfortunately, this is the only business where reviews are popping up without any management effort. So here are seven actions to add to your to do list.
- Go to it. If you offer good products and services to your customers, many people will be really happy to help your business with a review. Not everyone. Some of your clients are also internet dummies.
- just ask Anyone with direct client interaction at your company should simply ask people to provide a review or two or three. Some of them will probably let you know that they usually review local companies that they do business with.
- Provide a “kit”. Help those who need some help with a simple brochure that explains how to create and leave a review for yourself. Provide very specific instructions on where to find the review area on each local search engine or directory. Let them know in advance if they need to sign up or get an account to review.
- Request reviews on your blog. In fact, make it a standing request on your website, blog, Facebook, and anywhere else you have an online presence.
- Personal requests to best friends. Send a personal letter or email to top customers and attach an instruction kit. Your best clients are the most likely to give you glowing reviews. Duh!
- Follow up. If people promise you a review, don’t hesitate to ask later if they’ve done so. They may be confused about what to write on the site you requested or how to get it. Even the best suggestions sometimes don’t succeed on the Internet.
- Thanks to those who submit. Some online business review sites discourage payment or discounts for reviews. But there’s nothing wrong with a nice thank you after the fact. This thank you means more if it’s a coupon or a nice gift. This, of course, also opens the door to asking for more reviews.
Bonus – send email blasts. If you have an email list (and if you don’t, you should), send a request for reviews to the entire list. If you need help building an email list or creating an email blast, two new tools for this task make things easier. All of these methods are designed to help drive sales through ShoutDog and Ripple Effect reviews, but focus on email efforts. More information about these companies can be found at http://www.GooglePlacesHelp.blogspot.com
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