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Understanding Email Autoresponder and Follow-Up Messages
Did you know you can sell on auto-pilot by using your autoresponder and follow-up messages you send to your subscribers? But before I go any further, allow me to explain exactly what autoresponders are for those who may not be aware.
An autoresponder is a software script that automates your email messages and replies. This is something you will use to send your follow-up messages to a new subscriber on your e-mailing list. Not to confuse you, but those messages are also often called autoresponders. Autoresponder gives you the ability to create and manage your autoresponders (your messages) if that makes sense.
You can think of email autoresponders as the quiet workhorses of your email marketing. Basically, they are any type of automated email or series of emails (your follow-up messages) that you write one time, schedule and send automatically from your autoresponder (software script).
I hope that wasn’t too confusing. Let’s move on to how marketers use autoresponders to streamline their email campaigns to reduce the amount of work they have to do. For example, instead of emailing every person who signs up for your newsletter or email list, autoresponders can easily send a welcome email with all the personalized follow-up messages.
Autoresponders are at the heart of email marketing. You use it to promote your business. It’s also used to build relationships with your potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and more!
The problem is, most website visitors won’t buy from you on the first visit. It usually takes an average of 6 or more times before a visitor decides to buy from you. Your follow-up messages are effective in keeping them interested and eventually selling.
When you start writing your message, you need to come up with some catchy subject lines or headlines. Your subject lines grab your subscribers’ attention, making them excited to read the rest of your message. If you send a message with a boring or irrelevant headline or subject line, your subscribers may not open your email, don’t pay too much attention to it.
A great way to get your subscribers’ attention is to personalize it, like using their names. Most autoresponder software scripts or platforms give you the ability to personalize your messages by inserting a code. When you send a message, the code is replaced with your member’s personal information. When receiving an email, the reader will see his personal information instead of a code. This is a great way to use personal information to further engage your subscribers.
The first message you send to your subscriber should be a welcome or introduction email. The welcome email is the most important because it sets the stage for what your readers should expect from you and your next messages. A welcome email is a great way to start branding yourself or your company by giving them a little background on what you do and how you can help them.
The second email message in your follow-up series should inform your customers about your products and services. Make sure you explain what your product or service does and how it can benefit them. People are more likely to be sold on the benefits over the features of a product or service. You can then give them an amazing offer by giving them a limited time discount if they buy now.
In the third message to follow, try adding something to your services and products. Tell your subscribers how they must have your product or service because it’s a cut above the rest, then prove it to them by offering them a sample or trial offer, or even better, a buy 1 get 1 free deal. To make sure you get the sale, you should include comparisons between what you offer and what the competition offers. This way, you will show potential customers that you are truly the best, with the best features and the best prices.
Once you have a few satisfied customers you will begin to build your credibility. In your follow-up messages, you can ask your subscribers for feedback on how you can improve their experience or how you can personally help them. Once a customer has praised your products or services, you can add it to a testimonial and send it in another follow-up message in the future.
A great way to keep your subscribers waiting for your next email is to end your message with a teaser for the next message. For example, “Don’t forget to look out for my next email where I’ll be sending you something special.” It could be a flash sale, a coupon, or just a free download.
Leverage your autoresponder and your follow-up messages like your own personal sales team and you’ll soon be selling on auto-pilot. Practice interweaving your company contact and website information, so your members can easily order without any problems or whenever they like. If you put some time and thought into your follow-up messages, you’ll soon be turning your subscribers into your customers.
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