Nobody Loves You When You Re Down And Out Internet Dental Marketing – Are You Secretly Afraid of How You Will Fill Up Your Patient List?

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Internet Dental Marketing – Are You Secretly Afraid of How You Will Fill Up Your Patient List?

Why is internet dental marketing so important to my practice’s survival?

I will get straight to the point. 80% of your patients are searching for dental services online. This means that no matter what you have done in the past or what you believe you should be doing to find patients – one thing you can be sure of – you must be online.

What does being online mean to dentists and others who don’t have a deep understanding of online marketing and technology? Having a dental market online means having a website and an online marketing strategy that means: ‘filling your chair with great new patients’ – nothing else.

As any web agency has told you before – using the internet effectively means showing one thing. Return on investment – nothing more.

Tapping into 80%

Ok so you know that 80% of new patients are looking for a dentist online. But how do you help these people find you? It’s not about ‘fancy looking websites that stroke your ego’. If you have the best dental office sitting in the middle of the desert, it doesn’t matter what you have – no one will ever find you. On the Internet, if no one knows you’re there, no one will come to your website, whatever you have.

When people come to your website, they don’t want to see the same shiny images of teeth and smiles – every dentist has them. They want to see something different, something that catches their attention.

This does not mean spending huge money on ‘brand and logo’. Unless your budget is the size of Nike, your money should be effectively focused on marketing – to tap into that 80%, not throw money down the drain.

There is no doubt that you need a website to push the flow of potential patients to it. Yet you need to make sure that when they get there, they’ll see something they like, inviting them back again and again. This way you can supply your practice with regular and predictable new patients.

Why Do You Need to Use Internet Dental Marketing? Two things come to mind – building quality long-term relationships with your patients and secondly, being a key part of delivering a multi-step marketing strategy for your dental office.

Building good relationships

We only do business with people we trust. I’ll say it again. We only do business with people we trust. Think about it. Can you give your hard earned money to anyone you meet if you think they are cheating you? That’s what works for you and that’s what works online.

Once you build these relationships and get people in your door, you can sell them profitable dental plans because they trust you. At the end of the day, people want to spend money with you if you try to provide good service.

The Internet is easy to use when developing a relationship because it enables one simple key thing we need in a good relationship: constant and consistent communication. You can use emails (sent automatically) to remind people about appointments, available treatments and to stay in touch. You can wish them a happy birthday or allow them to cancel the visit quickly and easily.

You can use the Internet to maintain relationships with your patients and become friends of your dental office

Multi-Step Marketing Plan – Complicated and Time-Consuming?

Do you know what a multi-step marketing plan is? When you have multiple points of contact via email, letters and telephone – whatever you choose to communicate with your patients and sell them services. Sounds complicated, time consuming and expensive? Using the Internet you can implement and automate a large number of steps quickly and economically.

Nobody buys the first or second or third time you contact them. These days we are so busy in our lives that we need at least 6 or 7 or more reminders about anything or something we might buy. By combining Internet with offline methods, you can put together marketing steps that ultimately reach everyone – when they’re ready to buy.

You can no longer rely on people coming to your dental office naturally. There is a lot of competition in every profession now – and the dental industry is no different. Embrace internet dental marketing along with other forms of marketing and get ahead of your competitors.

This can seem like a lot of work, especially when you have to focus on treatment and learning for your dental practice. That’s why we provide a ‘done for you’ dental marketing service that we guarantee, where you don’t have to do anything. Just sit back and watch your patients come through the door.

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