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Some Basics of Good Web Design

Jon Rognerud has written a book called The Ultimate Guide to Optimizing Your Website that outlines some of the basics of good web design. John is an SEO and online marketing expert who talks about the characteristics of high-ranking, high-performance websites.

This article describes website features to include and avoid to drive traffic to your website.

navigation

While traveling anywhere, humans always tend to take the easiest or shortest route.

Same on your website.

Make it easy to navigate by placing a clear menu bar at the top of each page.

Keep the basic format of each page consistent. Just change the content.

Don’t make it confusing and difficult to read.

Most pages require some scrolling, so use the sidebar and footer area at the bottom of the page to put additional information at your readers’ fingertips.

Make your text large enough and easy to read

I have written about this many times.

Make your text large enough to read. Very basic, but many sites use small fonts that are hard to read.

Remember your target market – Baby boomers will have more difficulty reading websites with small fonts.

Make sure your text color has a higher contrast than your background color.

Space your text well and use lots of new paragraphs. You will notice that I rarely use more than 2 sentences in a paragraph.

Use paragraph style in your website to highlight headings and important points.

Don’t be afraid to use other editing features in your website editor, such as quotation display, and even good old bold, italics and capital letters to make your point.

But don’t go overboard with it!

Save text underlines for hyperlinks, so as not to confuse or irritate your visitors.

Web surfers expect all links in content copy to be underlined and in blue. Always follow this standard.

Splash page

Wiki defines a splash page as “a comic book page that is mostly or entirely taken up by a single image or panel.”

and splash screen “the image that appears when a game or program is loading. The term can also be used to describe the introduction page on a website. Splash screens cover the entire screen…”

In a website context, it will often be set up to force readers to enter an email address before going to the actual website content.

This has its uses if you are targeting a very unique niche or people are going directly to the site from your personal recommendation.

But otherwise, why would you work so hard to drive traffic to your website, then make visitors choose whether or not to enter once they get there?

Don’t add unnecessary clutter to your website.

Click and scroll

Making a visitor click, scroll, or move the mouse to navigate your website increases the risk of losing that visitor.

So make it easy for people to find the key information you want to convey to them and/or what they’re looking for.

Limit scrolling to long articles and detailed pages such as sales pitches and always keep them under 8 screens.

voice

Ever been to a website where all of a sudden you start getting bombarded with noise.

Most embarrassing if you are at work at the time!! laugh out loud

So if your customers are browsing your website during their work hours and want to turn it off because of the noise… how does that help you?

You want to keep people on your site as long as possible, so don’t do anything that will make them want to close it early.

The auto-start noise is annoying and deadly.

And if you really must have sound on your website, make sure there’s a big and clear “mute” button at the top.

background image

Background images are placed, but most are amateurish and do not add to the website.

If you take a look at major sites like Google, Yahoo!, eBay, Amazon and Monster… none of them have background images.

Also, if you’re not careful, background images can slow down your website’s load time.

Compressed photos

As we said for background images, large image files can slow down the loading of your website.

Before adding images to your website, use graphics software to reduce the file size of your images. It will use less disk space and download faster.

Even photos taken with your iPhone are 3,000 or more pixels wide, while your average website is only 900 – 1,000 pixels wide. So there is not much point at this stage of keeping the size of the original image.

People hate waiting for your page to load and will leave if it takes too long.

Remember the last time you stood in line at the bank or store. did you stop too

Compress your files. External links open in new windows

Providing external links, (outside your website), is an important part of providing information online.

But make sure you don’t navigate people away from your website by opening a new page on your page.

Always open external pages, (and even some internal pages where appropriate) in a new window so that your website is still there when finished with another page. Important information on every page

Make sure the most important information is on every page of your website and can be easily found.

This may include your contact details, your special offers, your newsletter subscription offers, etc.

Links to your homepage

Your visitors will often want to return to your home page, so make sure that button appears on every page of your site. Don’t let them use the back button in their browser.

Include your menu bar on every page.

Unique and original

Never copy and paste content from other websites.

Creating content may seem like an easy solution, but copyright infringement is serious.

More important than copyright are search engines that can hit you hard for copying and pasting content from other sites.

Content is always “king” for SEO and original and valuable content is the ultimate for your SEO strategy.

Test your site

Once your site is built, whether you do it yourself or have someone else do it for you, always test it thoroughly.

Anything that doesn’t work, display, or load will annoy your viewers and make your business look less professional than it should be.

Broken links can also negatively affect your search engine rankings.

To get really in-depth, check it with different browser types and also on mobile devices and tablets.

And since you’ve been working on your site for a while, it’s easy to miss details… so ask a few family friends to check it out for you and give feedback on ease of use and successful operation.

You can use the XENU Broken Link Checker tool here (contact us for links) to find duplicate content titles, types, page sizes and more.

Get it done for you

Or, you can take the easy way out and have it all done for you

Well, it’s really that simple!

What to do now?

Review your website for these features.

Make the necessary changes to get better results with your website.

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