How To Lower Ping When Playing In Other Regions Sun Tzu Art of War – Momentum & Timing in Strategy

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Sun Tzu Art of War – Momentum & Timing in Strategy

Sun Tzu used two analogies to emphasize the importance of two aspects, namely motion and time. With speed, even non-solid water was able to push large boulders, and with good timing, the eagle was able to break the prey’s body without much effort. As seen below, or chapter five of Sun Tzu’s Art of War.

When the rushing water throws the boulders, it is due to the force of its motion. When an eagle’s ferocious strike tears apart the body of its prey, it is because of the timing of the strike. Thus the forces and speed of a man adept in war are very formidable and ferocious, and the timing of his engagements is precise and swift.

drive

So where and how can we use momentum in business? One area where we can use momentum is advertising. When you’re entering a new market, one of the most important things you can do is set up your marketing campaign properly. Your marketing campaign needs to gain momentum by constantly and consistently exposing your products and brand to new customers. Repetition helps customers remember your brand and product better. Logos, jingles, slogans and more are ways to make customers remember your products and brand. Many consumers prefer the senses to learn and absorb things. Logos will attract people who are more visual in learning, jingles and slogans will appeal to people who are more auditory. That’s why most marketing campaigns have both. For example, NIKE has “JUST DO IT”, HSBC has “The World’s Local Bank” and many more.

So repetition will build momentum for your progress into new markets. With this momentum, you are able to get noticed in new markets and customers who are disappointed with what is currently being offered in the market are willing to try your products or services. Remember here, you need to do some research on the competitors who are operating in the new markets you are moving into. You need to know if you are offering any value proposition to the new market. If what you’re selling is the same, whether it’s the sales process or the products, you’re unlikely to be able to maintain the market share you initially grabbed from your competitors.

time

So what about time? Is time important in business? In an article found in the Business Times, Singapore (23 Feb 2005), many typical restaurants have to close soon after opening. This can be partly blamed on the poor opening times of restaurants. They were mostly opened during bad economics. So you see, bad times can kill but good times can make one rich. We have seen in investing, if we can buy and sell our shares at the right time, we can get maximum profit, but it is difficult. In business, the timing of entering a new market is also important, for example, when you enter a new market when consumer tastes change or bad economics, you may not be able to get enough sales to sustain your business.

But one must note here that there are good and bad times to implement business decisions. Although bad economic times result in lower sales, it also means lower expansion costs. SEMBAWANG Music, a Singapore-listed company, expanded its branches during the financial crisis because only at that time were the six venues they wanted cheap and the Singapore currency stable, while regional currencies collapsed, allowing them to import heavily. Music CDs at low prices. (The Sunday Times, 27 March 2005, p. 19). To put it another way, there is always a right and a wrong.

So how do we get the timing right? There are two aspects, one is knowledge and the other is experience. Knowledge allows us to gauge when an opportunity will come because we can prepare to seize it. Now, we can acquire the relevant knowledge on our own but it depends a lot on experience and attitude to have an accurate understanding of time. Because time is like shooting an arrow, you may know the direction of the wind, the strength of the bow, the angle at which to shoot, and many other things, but when the arrow actually shoots, it takes experience. As the common saying goes, “study makes perfect” never “knowledge makes perfect”.

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