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Top 4 Factors to Consider When Choosing an Advertisement
Online advertising is a part of the overall marketing mix. Before choosing an advertising medium you need to consider the cost of the product/service to target the audience. It is important to make products/services affordable for the target audience without cheap taste or cheap quality. Equally important is considering how the products/services will be packaged to ensure they appeal to a specific target audience. Factors to consider when choosing an advertising medium include:
Media cost
If you are planning to run an online or offline advertising campaign, it is important to consider the cost of print, pay per view, LED display for rent, television, pay per click or any other channel media and its impact on the business. , calculated by returns and conversions. Failing to consider the cost of ad campaigns means you’re running a very expensive, very low-converting ad.
· Extent of dissemination of media
This is an important factor like running an ad in local newspapers that covers neighborhood events. The product and/or service you have in mind requires more exposure and circulation than the local newspaper can provide. The extent and reach of media circulation must be considered. Therefore, you can also choose to advertise in Google, MSN and Yahoo which has the potential to generate results.
· Nature and type of product/service for advertising purposes
The nature and type of product or service should never be overlooked. An ad should look like it’s offering a good deal to the prospect. If you think about the advertisements run by big companies, you will know that they have been leading the way for years.
· The target market of advertising media is the objective
Some types of advertising are directed at the older generation while others are directed at the younger generation. Ads directed at youth should feature effective channels such as social sites where many young people spend their time. If the advertisement is related to the home, it is best directed towards the older generation so effective channels should be used to reach the right people.
Investing in advertising is important for businesses to thrive. Therefore, online advertising has become a necessity for businesses among other means of advertising. In this way they are able to reach potential customers all over the world.
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