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Home Based Business Opportunity – This is THE Key to Solving the BIG Problem
What is the biggest challenge facing home business builders today? If you’re participating, chances are 10 to 1 you’re facing this problem right now. Maybe for years. And unless you radically change the way you try to make money from home, chances are you won’t solve the problem – which means, unfortunately, success will elude you.
OK, I hear you: What is the BIG problem I’m talking about? I know most home business owners will disagree with me on this, but I don’t care because 13 years of experience tells me I’m right.
Here’s the thing: 95% of people who start a home business will fail because the company or their uplines are not providing a good marketing SYSTEM. That’s the big problem: Not having a Marketing System that works!
Ok, so you don’t know me Adam, you probably think I’m full of beans. that’s fine, you have the right to your opinion. But surely you know about Entrepreneur magazine, right? Well, here’s what he said a while ago: “95% of people fail when they start a new business without a plan. However, 95% of people succeed when they start a business with a plan.”
Simply put, systems work! For example, Starbucks uses a system. Their system is so good that they can train anyone who buys a license to work and sell twice as much coffee as their competitors.
Now, I’m going to put the following quote in a cap because I really want you to get this: IF YOU DON’T HAVE A GOOD FOLLOW-UP, YOU’RE FAILING! Is it 100% true all the time? Of course not. Some brave souls will find success after years of hard work with a company and organization that left them alone to sell, hope, support and train.
But a) are few. And b) yes you can swim across Lake Michigan if you have to, but wouldn’t it be easier, faster and less painful to do that in a speedboat? Of course it would. Consider the Best Marketing Strategy as a 250 HP Mercury ProXS outboard.
Now, what do we mean by “Marketing System”? Well, let’s answer that by telling you what a Marketing System is NOT. Creating your website, the three foot rule, making a list of all your neighbors and relatives, attracting people to the weekly hotel meetings, buying generic MLM leads (which cost good money!), cold calling and techniques to learn how to cheat and ” closing” prospects does NOT create a “Marketing System”. Not even close.
Unfortunately for the new millionaires out there looking for a profitable, legitimate income opportunity, that’s what they’re about to be introduced to. My heart goes out to them, really. I know what they’re up against because I’ve done most of those things “systematically” over the years with the various home business opportunities I’ve been involved with.
Just because you are organized does NOT mean you are “organized”. Banging your head against the wall repeatedly and systematically will not grow your home business. It will only give you a broken forehead and a big headache. So stop doing it now. Stop annoying your friends and family. Stop putting business cards on mirrors. on storefronts and on supermarket signs. Stop calling. Stop annoying the visitors at the carwash. Just stop!
These are dinosaur ways of doing business. Hey, this is 2008! The Real Marketing Strategy uses modern technology to help you grow your home business quickly, and without the headache. A Real Marketing Strategy Will Solve All (or Most) Of The Things Most People Struggle With When Trying To Build Their Home Business. These: building a website, generating traffic, generating high-value leads, ranking leads to get prospects, talking to prospects, “closing” them, and training your new members to do what you do.
If your Marketing System can do EVERYTHING FOR you, it has eliminated all the human variables that can make the difference between not being successful, and translating into success: a nice car, a big house, a trip to the South. America, more time and money for extended family vacations, etc.
So, you ask; “Real”, “Real” Marketing System? What does it look like? What does it do? More importantly, what does it do for you? Good questions.
Before I answer that, here is a word from the dictionary that defines SYSTEM: “a very difficult thing; Sounds good. Now I will answer your questions by taking a closer look at the 3 words above-total, connected, organized-to see how this relates to you and the MLM, Network Marketing or Direct Sales business you are looking to build successfully. from home.
Comprehensive: In the context of a Marketing System, “comprehensive” means that it should cover ALL bases. From A, to Z, without skipping any important points. For example, if it gives you a “capture” page but doesn’t provide a conversion process to drive traffic to that page, or doesn’t track your traffic, it’s not “complete”. It’s like giving you a boat, but without oars and lifeless. Pretty useless wouldn’t you say?
Connected: “Connected” means two things: Marketing System connects with your leads every step of the way, from the moment they land on the registration page to the moment they sign on the dotted line or pull out a credit card to buy your product. or service. And it does so ALL the time, 24-7, without your involvement.
Connectivity also means you can easily connect to the Marketing System back office, or the brick and mortar front office when you need to update your profile, check your stats, and more.
Organization: If “complete” means that it will go from A to Z, “organized” means that it will do it clearly, on time, according to time and more. I’ve studied Marketing Systems that were complete in the sense that they went from A to Z, but they were all over the map (A, J, K, Q, S, B, etc.) with marketers. The “ordered” order means that after A comes B, then C, D, E, F, and so on.
That’s it. There is much more that a Real, Real Product should have (check out my article “Home Business Opportunities: The IDEAL Marketing Strategy Can Help You Succeed”), but this is a good start.
Here are my thoughts:
1. Accept the TRUTH that having a Marketing System is the KEY to success-not just any Marketing System, which is WCO (whole, connected, and organized)
2. If you still haven’t decided on your home business opportunity, look at your prospects and see if their Marketing System is WCO (if they have one…)
3. If you are currently working from home, review your Marketing System and see if it is WCO. If not, consider changing the business. Indeed!
4. If you want to learn the Marketing System that is completely WCO, see the link in the helpful box below. Now, don’t get me wrong here: I am NOT asking you to check out my business and join me. I suggest you click on the link and go see for yourself a great example of what WCO’s, good, Turnkey Marketing System looks like. You can’t judge how good or bad your system is unless you have something to compare it to. So go and see.
Whatever you decide to do with what you read, I wish you the BEST of luck!
Daniel “BizzBooster” St-Jean
PS If you know your “needy” friends who could benefit from reading this article, why not email them now? They will appreciate it. Aren’t you?
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