Ch Of The Following Metrics Is Available When Site Search Top 3 Important E-Commerce Processes

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Top 3 Important E-Commerce Processes

Although all online stores are unique and have many unique features, there are mistakes that entrepreneurs can make. If the online store is good for the owner, it does not mean that it is good for the visitors, and the main problem is that the operators of the Internet can not evaluate the purchasing behavior. To know what is wrong with consumers, you have to be a consumer. In this article we will review the basic steps of an online store where several mistakes can occur and result in losing customers.

1. Registration and check-out

Often visitors do not like to reveal about themselves, especially if they are at the decision stage and are not ready to buy yet. It is a big mistake not to allow visitors to search and review products without registration. With this method, many potential customers can be lost. Non-registered users will be able to select items and add them to the shopping cart. If a visitor leaves the online store when his shopping cart is full, it is possible to offer them to complete the registration as soon as possible to return and avoid loss. And in this case, it makes sense to only ask for a username and email address otherwise the process will not be fast. Registration or account creation may only be valid after the customer makes a purchase.

The process of creating an account should be carefully planned. Usually, it includes several steps and requires the visitors to do something: fill in some fields first and then, as a rule, they have to go through the email verification process. All these steps can confuse customers and they can leave the online store without completing the purchase. A complicated checkout process can significantly increase the number of abandoned carts. So what can we do here? There are other tips:

  • If some of the required fields can be determined automatically, such as city or country, you do not need to ask visitors to fill in these fields. Use automatic fillers as much as possible.

  • Don’t ask for information you won’t use. For example, when registering, many online stores ask for a date of birth, when this information is not used, and customers do not receive all the benefits.
  • Do not include additional costs for the final steps. The actual price, which includes shipping and all taxes, must be known at the time of selection.
  • All known payment methods must be available.
  • Allow your visitors to log into the online store through their social accounts.

  • During checkout, don’t bother the customer with additional information or questions. It is a big mistake to show the customer a flag with a good product at a very attractive price. This can be confusing and may lead to the customer not completing the purchase.

2. Walking

Most of the time, visitors do not know the meaning of terms and methods of online marketing. When they want something, the tourists do not know that they use the sea and are not very interested in it. Their main goal is to get what they want as quickly as possible. When you organize the traffic and search in the online store, it is not the right way to think about the add-ons or plugins that help you do this. Think about your customers first. There are many ways to search for information such as sizes, types, models and so on. But your customers search for the products and categories that are most important to them, and if they don’t find what they need, they simply leave. Here are some ideas on how to increase your traffic:

  • Add additional colors as product features. It can be important for online fashion stores where women are their target audience.

  • Navigation comments. Many visitors like to search for products with reviews.
  • Add real product features such as size, dimensions, shape.
  • The warranty period can be one of the search options. For example, a visitor can search for a product with a warranty period of more than two years.

  • Ability to quickly search for all products at low prices.
  • The ability to quickly search for new products or products that are expected to be available.

You can get a lot of ideas if you talk to your customers and ask them what they want. Another important point is to identify the keywords or names that your customers use to find the things they need. It is a big mistake to use the names of programs or industries. Customer language can be very different and has its own characteristics.

3. Communicating with Abandoned Passengers

Many merchants forget to contact customers who visited the online store, added some items to the cart but did not buy anything. It is a big mistake. Effective communication with such customers can help increase sales, but only if the process is properly planned. There are other tips:

  • Frequent communication should be appropriate. Don’t do it too often. You should consider the history of communication with your customers in order not to send SPAM messages.
  • It is possible to ask why the visitor did not complete the purchase. But it can happen only once, and the visitor has the right not to give an answer.

  • Let your customers know about offers or products that just make them happy. You know what each customer had in the cart, you can look at their previous purchases and view history. It is enough to understand the zone of interest of your customer and write your email with the right offer for each customer.
  • If there is a product discount that was added to the abandoned vehicle, you should let your customers know. They can buy what they want if that’s the case.
  • After 2-3 attempts to bring the customer to purchase, all sales communications should be stopped. It is dangerous to be an intruder.

  • It is important to monitor the number of abandoned carts. It should not increase, otherwise something is going wrong.

In fact, every step in the online store is important and affects its performance. Sometimes it is difficult to determine the level of influence, but it is important to use every opportunity to increase sales. We hope some of the tips are helpful for you.

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