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Your 2020 Guide on How to Get the Most Out of Video Marketing
Video Marketing Tips & Tips
In the last few years we have seen a huge increase in the number of videos coming out online, and there is no sign of it slowing down.
From creating webinars to inserting small flyers into emails, a video marketing strategy is essential if you want to engage with your audience to increase brand awareness and drive leads and sales.
According to Wyzowl, a company that creates descriptive graphics, 83% of marketers say videos help them with leads, and 87% say they have increased traffic to their website.
Other benefits include:
- It is good for SEO. If your content is compelling enough to attract attention and share, your Google rankings may change.
- It’s a time saver. It doesn’t take much time to create short but engaging visuals compared to writing an article or blog.
- It’s cheap. It can be cheaper to make a short video versus creating an ad or blog.
- It takes attention. People can look at text, but most people look at interesting pictures.
As we head into 2020, here are three video marketing trends you can expect to see moving forward.
- Static videos. Just when everyone seemed to get the reminder that horizontal photography is the best, along comes vertical videos! This is because consumers view more content on mobile.
Instagram and Snapchat were the first to use vertical video in Stories, and Instagram Television (IGTV) is next.
Even Netflix uses digital streaming services to stream content.
- Live streaming. This means anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and honestly, and direct marketing is an inexpensive way to build collateral.
We’ve seen more and more sites use this feature, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.
- Video shopping. So far, it seems that mainly clothing retailers are using this method. How it works: Users can click on a part of the window (say, a skirt for example) and go to a link to buy the item.
A recent study by Brightcove showed that 23% of all consumers and 30% of Millennials want links that allow them to directly purchase a product.
Now that you have an idea of what will be popular in 2020, here are some ways to incorporate trending videos into your campaigns this year.
- Use your landing pages.
A study by the marketing technology company Eyeview showed that videos on landing pages can increase conversions by 86%. It’s a great way to increase your search rankings, since Google’s algorithms are prioritizing websites that have this content.
Other benefits: It can lead to more information sharing, increase trust and awareness and reduce dropout rates.
Shopify created an inspirational montage that sits on their home page. It explains what it does, shows its various clients and announces that it now supports one million businesses.
- Blogs and articles.
Did you know that blog posts can be just as valuable as a landing page? Consider uploading your post instead of writing (or do both), and you’ve easily increased the reach of that information to more visitors.
Moz, known as the SEO authority, found that showing a video with blog images and text increases by 3X.
One of our clients, the Financial Recovery Institute, uses a blog to tell a story.
- Emails and letters.
The digital marketing campaigns you create will depend on your needs and goals. For example, are you announcing a new product, event, or course that you want people to sign up for?
You can also use email to give people an overview of your website. Once you’ve decided what you’re promoting, you can start shooting.
What you need to know: There are more than 30 major clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them do not comply with the requirement to use text in emails.
A number of popular email newsletter services such as AWeber and MailChimp make it easy to share your content by taking pictures and linking the image to your content.
That way, the user can just click on the image in the email and go to the clip. Want to know more? Check out our recommended email providers.
- Social networking sites.
A strong social media strategy is essential, and you only need to look at your Facebook, Twitter, Instagram or LinkedIn feed (as well as YouTube and Pinterest) to see the growth of video in the industry.
Some of the features you can capture on social media include:
How to drive
Unboxings (if you have physical items)
It’s important to remember that every social media site has rules about the length of your digital marketing videos. Here are some quick tips:
Facebook gives you up to 240 minutes (although you may not want to use the entire time),
Twitter offers 2 minutes and 20 seconds.
Instagram gives you 1 minute if it’s shared as a post, 15 seconds as a story up to 1 hour as a live video or IGTV.
LinkedIn has a 10 minute time limit.
Snapchat allows 10 seconds.
Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.
We can’t cover every platform or video marketing strategy out there, but I hope this has given you some ideas on how to use this important tool in 2020.
Remember: No matter what you’re making or selling, it’s all about the story. It’s time to tell the most authentic and compelling stories you can about your products or services!
And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the different types of social media and what works best for each.
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