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How Much Facebook Reach Is Good?

As you know by now, EdgeRank results mean that not all of your fans will see your posts in your feed when you publish them. Add the fact that almost half of the users do not check Facebook every day and those who do, only browse for about 30-60 minutes, the chances of your posts being seen are competing with the rest. people see, they fall hard. All of this is why it is important to create content that is engaging, compelling, and shareable. This does not only apply to Facebook, but all social media. I would say if you are getting anywhere between 10% – 20% of reaching all your fans without paid promotion, you are doing well. The bottom line with all of this, as I will touch on throughout this book, is that success in achieving your overall business and social media goals is very important, whether your reach is large or small.

Increase reach with more visible, popular updates

In August 2013, Facebook announced a change to its News Feed algorithm that will help boost the visibility of your Page posts, which may otherwise get lost in users’ feeds – either in the newsgroup, or because the news is too old and too far from the feed to be seen by the user work entered. If some updates from your site receive a lot of likes or comments, they can be selected to appear next to your fans News Feeds to help people who may have missed it when it was first posted, check it out.

A Facebook study showed that people typically read about 57% of the stories in their News Feed, and didn’t scroll down far enough to see the rest. In the test, the number of articles read increased to 70% when the popular unread articles were re-introduced. For Page owners, the algorithm change means that their popular Page posts have a chance to be shown to more people, even if they have more hours, then your posts – helping you to be popular. to be selected for further investigation – it is very important.

Suitable for mobile users, keep updates short

Optimize your content for mobile users (more photos, short articles, and videos), as this is increasingly the way customers use Facebook. All Facebook users like to check the content of their feed, so don’t clutter their mind with frequent long posts. 80 characters or less is a good target to aim for. A study by Buddy Media showed that posts with 80 characters or less received 27% higher traffic than those with more.

In addition, in Facebook’s updated News Feed for 2013, image captions will be displayed above the image – placed above the image – instead of below it in another place. Therefore, any copy you write to accompany the images should be short and concise so as not to distract or overpower the image.

Use hashtags on Facebook to encourage engagement and conversation

In June 2013, Facebook joined sites like Twitter, Pinterest, and Google+ by releasing hashtags, which appear as jump links in the Page and personal updates and in posts on the news feed (desktop-for now, but there are indications that it will expand to mobile and advertising in the future) . “What do you love about your local #walmart?” or “It’s Gap’s summer sale, and it’s 50% off! Come check it out… #gapsale” where “#walmart” and “#gapsale” are the publishers.

Clicking on a hashtag will open a feed where you will see stories about Pages and people who have posted with the same hashtag. People can use hashtags in Facebook searches to find posts related to specific topics or interests. Here are some tips for using hashtags on Facebook:

– Discover new Pages and friends by searching for specific hashtags in Facebook search, and search your hashtags to see what people are saying about you and your brand, and join the conversation.

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