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Downloaded OsCommerce, Now What?
If you decide to go with osCommerce for your e-commerce site, you can simply download their form and enter your information and voila! you have a fully functional e-commerce website ready for customers and sales.
If you’re like most e-commerce sites, you’ll want to go a step further than that and customize your “shop” to best suit your product. If you are well versed in technology and marketing, this may not be a no-brainer. If, however, you are an expert in your product, but not how to sell your product, this article is for you. I have some tips to help you build your website and sell your products.
Create Your Page
1. Change your colors. You can go into your stylesheet.css file (in your root directory) and just change the colors from the element view. It’s amazing what something as simple as a color scheme can do for your website!
2. Select a template. If you don’t want to start designing your website from scratch, you can use a template that has everything you need for your website except for the details.
3. Or, go easy. If you don’t want to change the entire template you can choose to change one element of the page. This can be a background, buttons or logo. Whatever you choose, just take the extra steps to make your website yours!
4. Edit your photos. Take the time to learn photo editing software so that you can save your photos in high quality and at a very small size so that everything looks good and opens quickly. With high internet speeds, many people don’t have the patience to wait a little while for images to download and may leave your website instead of waiting for the image to load completely.
5. Change the page headers. Make sure you give each page a descriptive title so that when the page appears in search engines it gives people enough information to want to click on your link.
6. Put yourself in your customer’s shoes. Customers don’t like long term payments. If you can find the information you want on two or three sites (including the confirmation page), your site will have an advantage over the sites that copy it. The osCommerce site has more information on how to do this.
7. Find a professional designer who knows osCommerce. By installing the STS Template system or something similar, they can customize your shopping cart completely. This page contains a list of the most visited osCommerce sites.
Sell your products:
1. Make your website unique. This is a basic marketing strategy and is sometimes called creating a Unique Selling Proposition. Basically, these are simple words that tell people what makes your website and business different from other businesses, especially those in the same niche. Whether you always offer free shipping or guarantee the lowest prices, your unique selling proposition is what sets you apart from the rest.
2. Don’t forget to sell your products! Getting people to your site and keeping them on your site is important, but once they are there you need to SELL the product. You won’t be there to tell them about the products and they aren’t in a brick and mortar store to check out the product, so your description should do this for you and the customer. Be specific, be direct and be honest. Include who will be interested in the product and why they would want it. Instead of focusing on the details of a product or service, emphasize its benefits.
3. Make your store more than just an online company. Give your customers a way to connect with you. This includes name, address, email and phone number. If they don’t have a way to get in touch with you, your loyalty with the customer is diminished.
4. Offer more than goods or services. Don’t be afraid to add articles, tips and information about your product to customers who come to your website. It will increase your credibility and give them a reason to return to your site even if they don’t have a specific need for your product or service. Related to this is sending a newsletter from time to time that provides useful information, announces specials and sales and highlights other products.
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