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Magento Development – A SEO Friendly Ecommerce Solution
When it comes to PHP open source ecommerce solutions, there are many to choose from such as Magento, osCommerce, OpenCart, Spree Commerce, PrestaShop, VirtueMart, Ubercart and CubeCart, among many others. Each one is designed for a different user and different needs. However for many developers, Magento is their first choice because of its features and its ability to use marketing tools.
Magento is a key player in the competitive e-commerce game. One of the main reasons for this is because it is an SEO (Search Engine Optimization) friendly ecommerce solution that can be used to design and create optimized websites. Here are a few reasons why Magento is the best SEO friendly ecommerce solution:
Group optimization
Magento allows you to add the category name to the product link path. The most important fields to consider when doing this are:
Meta Description: Simple, well-written SEO descriptions should be used here because they will show up in search engine results.
Page Title: Save this to use the group name including parent groups.
URL Key: This should be short and key words in the URL.
These options can make a huge difference to your SEO strategy. Details such as Name, Description, Page Title and Meta data can be specified for each store view, which is especially useful for multilingual sellers.
Product Optimization
In Magento, products can be optimized similarly with category optimization. Meta Information can be set to any “Default Values” and “Store View”. When dealing with images, a good file name can create additional attention and improve SEO rankings. Product information images can be labeled and can be used as alt and image tags.
CMS pages
Magento is a flexible and powerful CMS. It can control every aspect of every website easily. Page title, Meta keywords and Meta description can be set for each page.
If a specific description is not provided for any page in the CMS, the search engine automatically selects each string from the content.
Canonical URLs
Canonical URLs are very useful for search engines to understand duplicate pages and can create a custom URL for each page, using the new canonical URL tag. To provide a canonical URL to the site, enter the Canonical URLs for the Magento section.
XML Sitemaps
XML sitemaps are Google’s sitemaps that provide information to search engines that indicate the location of web pages. XML sitemaps are not ideal, but they are always useful for getting pages indexed quickly in search engines. An XML sitemap can be created by going to Catalog then Google Sitemap then Add Sitemap, select file name, path and view store, then click “Save & Create”.
It is important to provide a flexible and easy SEO solution for any online business; This is why Magento is the best way to build a website.
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