2 Email Confirm Is Sent When Order Status Is Changed VA Toolbox – Email Marketing Services and Confirmed Opt-In (aka Double Opt-In)

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VA Toolbox – Email Marketing Services and Confirmed Opt-In (aka Double Opt-In)

These days, email marketing seems to have become an essential tool for freelancers and small business owners. There are many advantages! Ali Brown, aka Ezine Queen (formerly), says:

Publishing your own e-zine (e-mail newsletter) is one of the most effective ways to connect with your target audience, gain “expertise”, build a large mailing list, and get more sales and/or customers.

And naturally, many service providers have been appearing in email marketing, confusing everyone. How do you know which one is right for you?

As of this writing, I see four major players in the small business email marketing space: 1ShoppingCart (or variations thereof), AWeber, Constant Contact, and iContact. Each job has its own unique strengths, and it’s best to evaluate each using a free trial. (Don’t we all love those free trials!) It’s worth taking the time to compare services before making a decision because, once you start building your list with one provider, switching to another provider at some point can be a little (or sometimes big) headache. Why? Because you can’t just transfer your list from one provider to another, and you might lose a lot of your subscribers in the process.

Let me explain this in detail. Have you ever signed up for a newsletter, only to receive an email immediately, asking you to click a link to confirm your subscription to start receiving emails? This whole process is called “double opt-in” or “confirmed opt-in”, and it is becoming very popular in the email marketing industry. Constant Contact lists the advantages of the double-entry system as follows:

By adding a confirmation email to your registration, you ensure direct consent and reduce your chances of having spam complaints against you.

  • COI (confirmation of entry) is an industry best practice that reduces the chance that a bad address can be added to the list, for example, someone who registers with a spamtrap or someone else’s address.
  • COI offers a high rate of return to its guarantors. Mail to contacts is sent from private mail servers and IP addresses that are rarely blocked.
  • COI has grown significantly in the last 2 years so your contacts should not be surprised by the confirmation email.
  • COI is closely monitored by the local ISP and host community.

All good things. But, if you change email marketing, you may need to ask your subscribers to opt-in twice with the new provider. And chances are, most people can’t be bothered with double opt-in, therefore, opting out of the email list.

Some email providers (mostly currently) allow you to manually transfer names from old subscribers, but the forwarding rate may drop if you skip double sign-in. I also have a sneaky feeling that, in the near future, double opt-in may become legal as the CAN-SPAM Act becomes more stringent.

I plan to write my review of great email marketing products in the future. Listen to yourself!

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